miSurvey allows you to easily collect and analyze Key Performance Indicator data in emerging markets. By using the mobile phone, miSurvey reaches more people, at a greater speed than ever before, allowing for brands, organizations, and governments to make faster, more effective decisions based on granular, real-time data.
This service can be used by brands looking to track brand health over time, or by governments and organizations looking to assess a development situation on an ongoing basis.
FEATURES OF KEY PERFORMANCE INDICATOR TRACKING
- Media and advertisement awareness.
- Market metrics (share, product availability, adjusted share, brand or product rejection).
- Net Promoter Score (recommendation for/against a brand).
PRODUCTS TRACKED INCLUDE
- Measure perceptions, attitudes, and knowledge and see how they change over time.
- Segment data by demographics including age, gender, and location.
- Assess the reach of advertising or an awareness campaign in target locations.
- Track retail preferences and spending over time.
- A/B test campaigns by region.
- Adjust messaging or project goals immediately with real-time data.
POST-CAMPAIGN EVALUATION TOOL
- Performance of ad slots displayed the day after they run.
- Actual audience reach, GRP, cost per point, and CPM calculations.
- Ability to bulk import media plans to miSurvey's dashboard. Export reports to Excel for additional analysis.
- Supports integration with external media monitoring services.