The Retail Measurement Service provides accurate market intelligence in real-time, allowing brands to immediately track trends and compare their performance to competitors’ in the same space.
Data is displayed through an interactive, easy-to-use online dashboard, enabling anyone to interpret results and make data-driven decisions. MiSurvey’s Retail Measurement Service currently includes top brands in several categories, and can be customized based on client needs.
PRODUCTS TRACKED INCLUDE
- Household Essentials: Toothpaste, soap, detergent.
- Impulse Rewards: Beer, soda, beauty products.
- Media and advertisement awareness.
- Market metrics (share, product availability, adjusted share, brand or product rejection).
- Net Promoter Score (recommendation for/against a brand).
POST-CAMPAIGN EVALUATION TOOL
- Performance of ad slots displayed the day after they run.
- Actual audience reach, GRP, cost per point, and CPM calculations.
- Ability to bulk import media plans to miSurvey's dashboard. Export reports to Excel for additional analysis.
- Supports integration with external media monitoring services.