Analysis Tools

Retail Measurement


The Retail Measurement Service provides accurate market intelligence in real-time, allowing brands to immediately track trends and compare their performance to competitors’ in the same space.


Data is displayed through an interactive, easy-to-use online dashboard, enabling anyone to interpret results and make data-driven decisions. MiSurvey’s Retail Measurement Service currently includes top brands in several categories, and can be customized based on client needs.


PRODUCTS TRACKED INCLUDE

  • Household Essentials: Toothpaste, soap, detergent.
  • Impulse Rewards: Beer, soda, beauty products.

DATA AREAS

  • Media and advertisement awareness.
  • Market metrics (share, product availability, adjusted share, brand or product rejection).
  • Net Promoter Score (recommendation for/against a brand).

POST-CAMPAIGN EVALUATION TOOL

  • Performance of ad slots displayed the day after they run.
  • Actual audience reach, GRP, cost per point, and CPM calculations.
  • Ability to bulk import media plans to miSurvey's dashboard.
  • Export reports to Excel for additional analysis.
  • Supports integration with external media monitoring services.