Analysis Tools

KPI EVALUATION / TRACKING


MiSurvey allows you to easily collect and analyze Key Performance Indicator data across the country. By using mobile phones, MiSurvey reaches more people, at a greater speed than ever before, allowing for brands, organizations, and governments to make faster, more effective decisions based on, real-time data.


This is highly useful service for brands looking to track brand growth & performance over time, or by organizations & development partners looking to assess a development situation on an ongoing basis.


FEATURES OF KEY PERFORMANCE INDICATOR TRACKING

  • Media and advertisement awareness.
  • Market metrics (share, product availability, adjusted share, brand or product rejection).
  • Net Promoter Score (recommendation for/against a brand).

PRODUCTS TRACKED INCLUDE

  • Measure perceptions, attitudes, and knowledge and see how they change over time.
  • Segment data by demographics including age, gender, and location.
  • Assess the reach of advertising or an awareness campaign in target locations.
  • Track retail preferences and spending over time.
  • A/B test campaigns by region.
  • Adjust messaging or project goals immediately with real-time data.

POST-CAMPAIGN EVALUATION TOOL

  • Performance of ad slots displayed the day after they run.
  • Actual audience reach, GRP, cost per point, and CPM calculations.
  • Ability to bulk import media plans to miSurvey's dashboard.
  • Export reports to Excel for additional analysis.
  • Supports integration with external media monitoring services.